User Research Summary
May 2023 - June 2023
I conducted user researches and turned the reports into empathy maps so as to understand the target users, their problems, and their needs. It was discovered that many target users encounter different constraints getting designs to print on their shirts, and also keeping track of design processes. It was observed that many printing websites are bulky and confusing to navigate as they offer different inter-twinning products, which frustrated many target users. Miinkmade is geared towards putting an end to these frustrations and making the journey of designs and prints seamless, enjoyable, and fun.